Frank Kenny Suggested that Chamber of Commerce Executives Download this Study

Richard Scully • Jul 31, 2018

We purchase communication guidance from Frank Kenny so Chamber Nation can provide valuable content to our Chamber Nation customers. Here is another important tool for you.

Here is a must do for you. Download the recently released 2018 Membership Marketing Benchmarking Report from Marketing General. It's their 10th annual report with lots of trends, data, and insights about membership organizations. You will find it super valuable. It's 79 pages and free.

You will discover things like...

One recruitment channel that has seen recent growth in reported effectiveness is paid digital marketing. ...digital channel was almost invisible in our research until 2015.

Associations with increases in their one-year membership and five-year membership numbers are significantly more likely to have a higher percentage of millennial members.

In looking back over data from the last ten years, it is significant to note that the 2018 key membership statistics mirror the resiliency that associations have reported over this period, perhaps challenging those who have prophesied the imminent demise of the association membership model.

When it comes to fulfilling new memberships, for 2018, only 44% of associations report sending a mailed welcome kit to onboard new members. This is down from 51% in 2017and significantly down from 83% ten years ago in 2009.

In our 2010 research, only 22% of associations reported offering automatic annual credit card renewals. This payment method has expanded over the years. Automatic annual credit card renewals are especially popular among IMOs, with 45% making this option available.

When asked the engagement opportunities that associations report as increasing over the past year, over half of individual membership associations report increases in participation in the following areas: in their public social media (73%), in a private social network (59%), in their young professional program (54%), and in attendance of their webinars (52%).

Here are the sections:

SECTION 1: Association Statistics
SECTION 2: Member Recruitment (Acquisition)
SECTION 3: Member Engagement
SECTION 4: Member Renewal and Reinstatement (Retention)
SECTION 5: Challenges and Goals
SECTION 6: Dues and Membership Structure
SECTION 7: Marketing Tools
SECTION 8: The Demographics of Your Association
SECTION 9: Words of Wisdom

Download it for free at

http://marketing.marketinggeneral.com/acton/form/6893/0011:d-003b/0/-/-/-/-/index.htm

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Chamber Nation

Chamber Nation, a branch of EcTownUSA, LLC., is a tech company specializing in membership management automation and digital media solutions tailored for Chambers of Commerce and membership-based organizations. Our cutting-edge automated marketing platform empowers local businesses to engage with their target audience both online and in their communities through a blend of display, video, social, and mobile channels. Furthermore, our platform gives local businesses the ability to efficiently control their online display advertising in real-time utilizing our community marketplace and local welcome center ad distribution network.

When your Chamber of Commerce invests in membership services, Chamber Nation invests in you. Redirect the funds currently allocated for a database and website towards exceptional membership services, and we will include the database and related technologies at no extra charge.

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