Promoting a Christmas Marketplace Starting Now

Richard Scully • August 4, 2023

With your remarkable infrastructure and a brand new marketplace, now IS the perfect opportunity to capitalize on it for the upcoming holiday season!

Given that most of you already have an exceptional community commerce system in place, complete with community offer technology, catalogs, mobile apps, brand new product and service marketplace and ample space for countless business offerings, it is crucial to ensure that your members are prepared to maximize its potential in promoting everything within your community for the upcoming holiday season. To facilitate this, you may consider sharing this link with your members to showcase how it all functions: www.Pippily.ai.


We highly recommend attending a class on preparing for the 2023 Christmas Marketplace, as it will provide valuable insights and guidance. If you would like to see how this all can work, we encourage you to schedule a meeting with our CEO, Richard Scully, at www.RichardsCalendar.com.


Here are some tips on how to promote a community Christmas marketplace to your businesses:


  • Start early. The best time to start promoting your event is at least 6 months in advance. This will give you plenty of time to reach out to businesses and vendors, create marketing materials, and spread the word.
  • Create a website or event page. This is a great way to provide all the information businesses need to know about your event, such as the date, time, location, and what kind of vendors will be there. You can also use your website or event page to collect email addresses from businesses so you can stay in touch with them.
  • Send out email blasts. This is a great way to reach a large number of businesses at once. Be sure to include all the important details about your event in your email blast, and make sure the subject line is clear and concise.
  • Post on social media. Share information about your event on your social media channels, such as Facebook, Twitter, and Instagram. Be sure to use relevant hashtags so people can easily find your event.
  • Customize your Community Marketplace with photography that starts to highlight the Holiday Season.


Here are some additional tips:


  • Highlight the unique aspects of your online event. What makes your event different from other Christmas markets in the area - it's online? What kind of vendors will be there? Businesses from all over your community will be showcasing their most popoular producst and services that may be purchased for the holiday shopping season.
  • Make it easy for businesses to sign up as a member so they can also add their business to the upcoming community holiday promotion. Provide a link to your simple online registration form or contact information so businesses can easily get in touch with you.
  • Follow up with businesses after they sign up. Send them a confirmation email with all the important details about how to get started after their initial buildout is completed. Let them know how they can promote their booth by linking it to their website, via the Community Clicker iPhone and Android app, their own custom texting keywork and QR codes they can post on their emails and in their business.


By following these tips, you can effectively promote your community Christmas marketplace to businesses and help attract new members.


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