AD Click Through Cost - Wordstream 2025
Richard Scully • 3 January 2026
Your Member Advertising Reports Indicate a Click-Through Value Rate of $2.41, which is a notably conservative estimate of local click-through value.
Average cost per click in search ads
Click-through rate and cost per click go hand-in-hand in Google Ads. If you’re getting a high click-through rate and high costs per click, you’ll spend your budget faster. That’s why CPC is so dependent on factors such as your bidding strategy, industry competition, and more.
The average cost per click in Google Ads in 2025 is $5.26.
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17 July 2026
We're heading to New Orleans! Our team will be at the ACCE Convention, July 20-22, and we're bringing MMS 2.0 and Pippily along with us. If you're a chamber or association manager, this is your sign to come say hi. We build for one reason: Building Stronger Chambers. Powering Stronger Communities. We exist to make your day-to-day easier, whether that's managing member renewals, tracking engagement, or showing your board the value you're creating. We'd love to show you what's new. Leading the charge for us on the ground is Pria Vijayaratnam, our Director for Enterprise Growth. Here's a note from her: Whether you're a longtime Chamber Nation member, exploring MMS 2.0, or just curious about what Pippily can do for your chamber's member engagement, I'd be happy to walk you through what's new — no slides, no pressure, just a real conversation. If you're planning to be at ACCE, I'd love to set aside 20–30 minutes to meet one-on-one. — Pria Vijayaratnam, Director of Enterprise Growth So if you'll be at ACCE26, find us. Say hello — we'd genuinely love to meet you and talk about how we can support what you're building. See you in New Orleans!
















