AD Click Through Cost - Wordstream 2025

Richard Scully • 3 January 2026

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Your Member Advertising Reports Indicate a Click-Through Value Rate of $2.41, which is a notably conservative estimate of local click-through value.

Bar graph showing average cost per click for various industries, with data displayed in orange bars.

Average cost per click in search ads

Click-through rate and cost per click go hand-in-hand in Google Ads. If you’re getting a high click-through rate and high costs per click, you’ll spend your budget faster. That’s why CPC is so dependent on factors such as your bidding strategy, industry competition, and more.



The average cost per click in Google Ads in 2025 is $5.26.

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